DATE:
May 5, 2026
12
TO:
Board of Supervisors
SUBJECT
Title
ENHANCING REVENUES BY OPTIMIZING THE USE OF COUNTY PARKING FACILTITIES AND SPACES IN DOWNTOWN SAN DIEGO (DISTRICTS: ALL)
Body
OVERVIEW
San Diego County is home to more than 3.2 million people and hosts approximately 32.5 million visitors annually. Our region features world-famous attractions, landmarks, and venues that provide both tourists and County residents with an abundance of opportunities for entertainment and relaxation. One major location that is heavily visited in our region is the City of San Diego's downtown. This popular destination includes a vibrant waterfront and popular attractions such as the Maritime Museum of San Diego, the historic Star of India, the USS Midway Museum, and the neighborhood of Little Italy. Downtown San Diego is also home to Petco Park - host to San Diego Padres baseball games and major concerts - and the Gaslamp Quarter, which includes many dining and entertainment venues.
As downtown San Diego continues to evolve and grow, vehicle parking has become more challenging for San Diego's downtown visitors and residents. Recent changes to parking rates in this area add new costs to those attending ball games and concerts, visiting museums, or dining out with family or friends, making it less desirable for people to spend time in America's Finest City.
The County Administrative Center (CAC) is located along the waterfront in downtown San Diego surrounded by Waterfront Park. In addition to these facilities, the County owns the parking structures located at the CAC and at the intersection of Cedar and Kettner Streets. Although these County parking facilities are available to the public to use during certain times, more can be done to ensure that the public is fully aware of these affordable parking options and to investigate ways the County could provide an enhanced level of convenience and value for potential customers. As a result of a revised lease ...
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